From humble beginnings

Taste Trails...resource of choice for food & wine lovers

Taste Trails...resource of choice for food & wine lovers

Taste Trails is a food & wine tourism portal with producers front and centre.

Providing a full suite of online resources for regional visitors making for a great local experience.

For regional food and wine producers, and supporting local businesses, the portal elaborately showcases their offerings. 

Perfect for consumers seeking to visit or buy online from regional producers.


Trails...Proven winners!

Trails...Proven winners!

Regional food tourism is a surging global phenomenon.

Visitors expect that destinations have a credible and authentic narrative about their food tourism offerings. People, history & culture rate highly.

Food & Wine trails offer easy organised access to a variety of experiences.

Visitors appreciate the choice of following existing trails or creating their own.

Interesting trails encourage overnight stays.

Taste Trails....perfect travelling companion

Taste Trails....perfect travelling companion

Thousands of producers nationwide. Searchable by name or region.

Food & Wine tourism regions fully mapped.

Mobile-friendly. 90 languages. Social media sharing throughout.

Follow or create trails. Customise or personalise.

Ideal trip planning, then share as you go. 

Event promotion...use our feature-rich platform for free

Event promotion...use our feature-rich platform for free

Promote your event using your own logo, images, mapping and trails

Customise or personalise your invitations and enquiry responses

Your own event pdf for display or mail out. Fully interactive

Create own event trail. Viewers can send messages about your event to friends.

'Paddock-to-Plate'...supporting local tourism

'Paddock-to-Plate'...supporting local tourism

Perfect for the Experience Seeker. Authentic 'taste of place'.

Unearthing makers, artisans and heroes. History, culture & people

Travellers craft own tours. Integrated travel experience.

Trails to follow or create. Time & distance between stops.

View in language of choice. Mobile-friendly. Story sharing.

Imagery of regional beauty, nature and open spaces.

Started out farming then winemaking...

Started out farming then winemaking...

Growing up on a small farm in country New South Wales, it quickly became apparent that the hard work involved in growing quality produce did little to change the fact it was always sold as a commodity at very low prices. Producing your own branded product only seemed possible if you were a larger producer with deep pockets.

The internet has now changed the game for regional producers. However, buyers trying to find producers when visiting, or online, find it a difficult and time consuming task.

Taste Trails was created to bridge this gap. All the producers in one place and showcased with trails, maps, images and more...perfect for a great visitor experience.

Professionally, I graduated in Agriculture & Oenology (Hons & Dux) from Roseworthy South Australia. I have worked for many years in the Australian and US food, wine and beer industries for both big and small companies. Then six years in my own retail and wholesale wine business. 

I want Taste Trails to be a new business model for food & wine producers, where consumers can find these exciting brands in one place, then shop direct from the producer's own online store. 


Richard Baldwin